The word "autonomous" gets thrown around a lot. In most cases, it means "we made a template and you still have to press send." That's not what we're talking about here.
Autonomous marketing means your campaigns identify the right customers, write the right message, choose the right channel, send at the right time, and report the results — without you doing anything after the initial setup.
Here's what that looks like in practice. On Monday morning, your Jobber data is reviewed. Customers are classified: who's dormant, who's due for maintenance, who has an open quote, who just completed their first job. A marketing plan is built for the week.
Throughout the week, personalized emails and texts go out. Each one references real data — the customer's name, their address, their last service date, the specific work that was done. Nothing is generic. Nothing is templated.
At the end of the week, you receive a report. At the end of the month, you receive another one with revenue attributed. Every dollar is tied to a real job in Jobber.
The key difference between this and traditional marketing tools is responsibility. With most tools, you're responsible for deciding who to contact, what to say, when to send it, and how to measure it. With autonomous marketing, the system owns the entire workflow from start to finish. You own the results.
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