5 campaigns every home service business should be running

If you're only sending marketing when you remember to, you're leaving revenue on the table. There are five campaign types that every home service business should have running at all times — and each one serves a different purpose.

Dormant reactivation reaches customers who haven't booked in six months or more. These are people who already know and trust your business. A personalized message referencing their last service is often all it takes to bring them back.

Maintenance reminders keep recurring revenue on schedule. When a customer's service cycle is due — annual AC tune-up, furnace inspection, seasonal lawn care — a timely reminder gets them to book before they forget.

Quote follow-up targets open estimates that haven't been approved. Every day an estimate sits, it loses value. A well-timed follow-up email converts quotes that would otherwise expire.

Seasonal campaigns promote the right services at the right time. Spring AC prep, fall furnace checks, winterization, summer landscaping — these campaigns reach your full customer base with relevant, timely outreach.

Welcome sequences introduce your business to new customers after their first job. This is where long-term relationships are built. A series of messages that thank them, explain your services, and invite them to book maintenance turns a one-time customer into a recurring one.

Each of these campaigns serves a different part of the customer lifecycle. Together, they create a complete marketing system that runs every week without your involvement.

See how Torqe runs these campaigns for your business.